Mexico ranked poorly in the Reputation Institute’s 2013 annual list of 50 leading countries. With a score of 47.0, on a scale from 0 to 100, Mexico falls  fairly low on the list (No. 35), far below Brazil (No. 21), Peru (No. 23), Chile (No.28) and Argentina (No. 30). However,  Mexico can take solace in the fact that there are three Latin American countries that scored even worse:  Venezuela (No. 39), Bolivia (No. 41),  and Colombia (No. 45).

The Reputation Institute, a global private consulting firm based in Copenhagen and New York that analyzes the reputations of countries, companies, and institutions, ranks the degree to which people trust, admire, respect and have a good feeling for a particular place or their emotional bond to the country. The global average score is 54.6, which corresponds to rank No. 23 (Peru).  On a scale from 0 to 100, 0 to 40 means “poor,” 40 to 60 “weak,” 60 to 70 “moderate,” 70 to 80 “strong”,  and 80 to 100 “excellent.” With 76.6, Canada, the United States’ other neighbor, tops the list. No country received an excellent grade. The United States’ reputation is found to be “weak” (rank No. 22). With a 57.4 grade, the U.S.  failed to place in the top 20 countries.

via Mexico, a “Beautiful Country” With a “Poor” Reputation – Forbes.